HeyThere was a self initiated project aimed at celebrating the best of Canadian design. The goal was to create a platform to showcase the excellent work being produced here at home.
This project had many stages. Firstly the development of a brand for the project. The website was built to showcase the work and interviews, and was given an editorial feel. We wanted people to browse and explore the site.
HeyThere eventually grew to hold a series of talks in Toronto. The branding for these was kept informal and playful – a reflection of the name for these events “Juiced”. This helped to create a relaxed environment for the attendees.